The #1 thing that will keep clients paying you month in and month out is the ability to deliver leads that turn into sales...period.
While that is completely possible with methods like social media marketing, FB Ads, YouTube Ads etc....SEO stands above all of them for a few key reasons.
For one the profit margins with Local SEO are fantastic. Sure in month one you may have some more expenses in getting your clients ranked but after that there is minimal ongoing costs while getting paid monthly.
Plus once a client is seeing those leads and phone calls coming in they are not going to want to stop paying you which makes you essentially "un-fireable".
The reason Local SEO works so well as a recurring service is it consistently delivers results! There is a reason Google is the monster that it is today.
When people are looking for a product or service the first place they go is Google! And those "leads" are looking for the exact product or service your client offers at the exact time they need it...RED HOT.
Just check out a few quotes from a recent study by Google...
"4 in 5 Consumers Conduct Searches on Local Search Engines."
"Consumers are searching for local information everywhere, on every device, at every point in the purchase process."
"Local searchers are ready to act. Many visit a nearby location within a day and complete purchases at a higher rate than consumers who conduct non-local searches."
As you can see local search is the ideal place for a local business to attract new leads and they need help!
Not only that is you can charge TOP DOLLAR for Local SEO Services. Just look at what your clients would expect to pay if they looked it up online...